Graphic design is constantly evolving and adapting to new trends, technologies, and cultural changes. This year we’re expecting to see some exciting new developments and trends emerge.
People are looking for something new while also hoping to feel nostalgia from the content they consume. As a result, some past graphic design trends are reemerging in 2023. Consider this when thinking about your approach. Some trends may not stick for long, but it’s up to you whether or not you want to ride the wave of the latest fads or stick with what you know best.
Whether you’re a graphic designer, own a business, or just appreciate great design, here are some of the top trends to inspire you this year.
1. Minimalism
Minimalism has always been a popular design trend and is expected to continue in 2023. The idea is to keep designs simple, clean, and uncluttered. The focus is on the use of negative space and basic color palettes which allow the content to be the main attraction. Although minimalism is a popular graphic design trend for 2023, I wouldn’t be surprised to see it lost favor throughout the year as thing continue moving more towards maximalism.
HubSpot created a list with some of the best minimalist ads to help spark your creativity.
2. Bold Colors
Secondly bold, bright, and vibrant colors are expected to be a big influence this year. In contrast to minimalism, this trend is all about making a statement with color. Designers are experimenting with bold color combinations and using them to create visual impacts and evoke emotions.
Photo credit: Dribbble
Kelsie Rimmer wrote a piece for Envato covering some of the cutting-edge color trends for 2023. The color schemes range from velvet red to bright pink. It’s all about what kind of feeling you’re trying to evoke from your viewer.
3. 3D Design
As it becomes increasingly popular, 3D designs are expected to take off in 2023. 3D graphics, illustrations, and animations are expected to add depth and dimension to designs, making them stand out and appear more engaging.
Photo credit: Dribble.
An article from Marketing Beat recognized some of the most immersive 3D billboard campaigns from across the globe. These include Nike’s Air Max Day in Tokyo.
4. Asymmetrical Layouts
Another design trend for 2023 is Asymmetrical layouts. This style of layouts involve creating designs that are unbalanced, breaking away from traditional symmetrical compositions. The idea of this trend is to create a sense of movement, energy, and interest in the design.
Photo credit: Alt
If you choose to use asymmetrical designs, make sure to include focal points, a visual balance, contrasting colors, movement, and white space. These will help guide the viewer’s attention exactly where you want it to be.
5. Hand-Drawn Elements
Making a comeback, and my personal favorite on our list of graphic design trends for 2023, is hand-drawn elements. The use of hand-drawn illustrations, typography, and graphics adds a personal touch to designs, making them more authentic and relatable.
Photo credit: Dribbble
6. Retro Futurism
Blending futuristic elements with design styles from the past creates a unique and nostalgic look, which leads to the trend of retro-futurism. Expect to see designers using retro typography, geometric shapes, and bold color palettes in new and innovative ways.
Photo Credit: Dribbble
7. Neumorphism
Neumorphism is a style of design that uses soft, subtle shadows and gradients to create a sense of depth and dimension. This trend is expected to gain popularity this year as designers look for ways to create more engaging and interactive user experiences.
Photo credit: Gavrisov Dmitri, Tesla Concept
Kayode Osinusi goes into more detail about neumorphism in this article. He writes that this trend draws from both skeuomorphism and flat design.
8. Dynamic Typography
Typography is expected to take center stage in 2023. This trend allows designers to experiment with dynamic, animated, and interactive text.
Photo credit: Behance
This trend is about creating dynamic and engaging text-based designs that capture the viewer’s attention and deliver messages in a unique and memorable way.
9. Immersive Experiences
The trend towards creating immersive experiences is expected to continue this year, with designers using advanced technology and innovative design techniques to make interactive and engaging user experiences. Expect to see designers incorporating augmented reality, virtual reality, and other immersive technologies into their work.
Photo credit: Adobe
Here are some examples of immersive experiences within graphic design.
10. Data Visualization
Chris Do with Adobe says skillful designs incorporating data visualization can elegantly tell a story in an easy-to-understand manner. These designs use or repackage complicated information and make it easier for our brains to process the information in a more clear way.
Photo credit: Behance
Examples of this are infographics or other visualizations that create a story to engage the consumer.
Conclusion
2023 is shaping up to be a thrilling year for graphic design. From the resurgence of retro-futurism to the continuance of minimalism, graphic designers are poised to create work that is innovative, impactful, and memorable.
As a result, businesses that partner with the right designers will have an opportunity to stand out and make a lasting impression with their campaigns.
Ready to stay ahead of the curve and make the most of these trends? Let Glass Ivy help you capture the attention of your audience and achieve your business goals.
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