In the grand scheme of things, social media is still pretty new. The first social media site was born in 1997 and social media marketing (SMM) services have skyrocketed since. If you want a full breakdown of the history of social media, check out this Hootsuite blog....
Almost every boss or manager that I’ve had has used the phrase “move the needle” at some point in their career. But what does that mean? “Move the needle” is a common phrase used in all aspects of business, but it’s gaining popularity in marketing. The...
What are PPC and Social Media Ads? If you’re a business owner looking to expand your audience and quickly attract more leads, you should consider pay-per-click (PPC) or social media advertising. Regular content on social media can still lead to traffic, but...
Graphic design is constantly evolving and adapting to new trends, technologies, and cultural changes. This year we’re expecting to see some exciting new developments and trends emerge. People are looking for something new while also hoping to feel nostalgia...
Google Alerts is a free tool businesses can leverage to keep tabs on what is happening in their specific industry, with their competitors, within their local community, and much more. Do you like keeping up with industry trends? Do you want your business to stay...
With content marketing, you can create and share online material that stimulates interest in your products or services without outright promoting your brand. It draws people to your brand by informing them about something they already want to know. Knowing which type...
