In today’s highly connected digital world, social media has become a must-have tool for businesses and brands. It’s particularly important for small businesses because it gives them an affordable and effective way to connect with and grow their customer...
It’s not a secret that our attention spans have shortened since the rise of social media. With endless content at our fingertips, we’re only intrigued by posts that catch our eye. As a business, you need to catch a potential buyer’s attention before...
One thing about me is I love to be cozy. Give me an oversized hoodie and some leggings and I’m good to go. I was scrolling my Instagram feed one day and saw a local boutique selling what looked like the most comfortable sweatshirt I’ve ever seen. I was instantly...
In the grand scheme of things, social media is still pretty new. The first social media site was born in 1997 and social media marketing (SMM) services have skyrocketed since. If you want a full breakdown of the history of social media, check out this Hootsuite blog....
How can I market myself, my business or my product without explicitly promoting my brand or buying ads? If this is a question you’ve been asking yourself, content marketing is your answer. With content marketing, you can create and share online material that...
Does social media actually save you any money? It can when used correctly. Most small business owners are experts at leveraging free tools and solutions as they apply to their respective industries. For instance, accounting firms use spreadsheets and software...
