In the grand scheme of things, social media is still pretty new. The first social media site was born in 1997 and social media marketing (SMM) services have skyrocketed since. If you want a full breakdown of the history of social media, check out this Hootsuite blog....
How can I market myself, my business or my product without explicitly promoting my brand or buying ads? If this is a question you’ve been asking yourself, content marketing is your answer. With content marketing, you can create and share online material that...
Does social media actually save you any money? It can when used correctly. Most small business owners are experts at leveraging free tools and solutions as they apply to their respective industries. For instance, accounting firms use spreadsheets and software...
If you manage a personal or business social media page, you know one thing to be true: the image specifications are seemingly always changing. What seems like it will work as a perfect profile or cover image on your account ends up disappointing. Often times, you have...
What is TikTok? TikTok is a social networking app that was created in 2016 and continued to rapidly gain in popularity. This have left some business owners wondering “Is this just another fad or should I use TikTok for my Business?”. Since the app’s...
