The use of color is undoubtedly an essential aspect of branding and graphic design. Think of a brand you know well enough to picture its logo. What colors does it use? What emotions do you feel when seeing that logo? I think of Nike and feel nostalgia when I think...
Graphic design is constantly evolving and adapting to new trends, technologies, and cultural changes. This year we’re expecting to see some exciting new developments and trends emerge. People are looking for something new while also hoping to feel nostalgia...
If you manage a personal or business social media page, you know one thing to be true: the image specifications are seemingly always changing. What seems like it will work as a perfect profile or cover image on your account ends up disappointing. Often times, you have...
As we enter into the new year everyone gets to retire last year’s date and familiarize themselves with a fresh number. We say goodbye to 22 and hello to 23 (and repeatedly get the dates wrong when writing on documents for the next several weeks). During the first few...
When thinking about your brand, many times words and feelings come to mind. But how do you turn that inspiration into a well-organized base for any design project? A great way to achieve this is by creating a mood board. What is a mood board? Mood boards are a...
It can be difficult to describe the importance of branding for businesses. However, 93% of people say the first interaction usually decides if they will continue their relationship with a brand. That means having the right branding can make or break your business. If...
