Search engine optimization (SEO) strategy is a crucial component of any successful content marketing strategy. By optimizing your content for search engines, you in turn can increase your website’s visibility, drive traffic, and ultimately, generate leads and...
It’s not a secret that our attention spans have shortened since the rise of social media. With endless content at our fingertips, we’re only intrigued by posts that catch our eye. As a business, you need to catch a potential buyer’s attention before...
While some have worries about ChatGPT putting people out of work, in my opinion, I don’t think that’s going to happen. At least not anytime soon. It’s a great tool to have and utilize in your business, but that’s exactly what it is, a tool. The content it produces...
The use of color is undoubtedly an essential aspect of branding and graphic design. Think of a brand you know well enough to picture its logo. What colors does it use? What emotions do you feel when seeing that logo? I think of Nike and feel nostalgia when I think...
Google Alerts is a free tool businesses can leverage to keep tabs on what is happening in their specific industry, with their competitors, within their local community, and much more. Do you like keeping up with industry trends? Do you want your business to stay...
With content marketing, you can create and share online material that stimulates interest in your products or services without outright promoting your brand. It draws people to your brand by informing them about something they already want to know. Knowing which type...
