The use of color is undoubtedly an essential aspect of branding and graphic design. Think of a brand you know well enough to picture its logo. What colors does it use? What emotions do you feel when seeing that logo? I think of Nike and feel nostalgia when I think...
Google Alerts is a free tool businesses can leverage to keep tabs on what is happening in their specific industry, with their competitors, within their local community, and much more. Do you like keeping up with industry trends? Do you want your business to stay...
With content marketing, you can create and share online material that stimulates interest in your products or services without outright promoting your brand. It draws people to your brand by informing them about something they already want to know. Knowing which type...
There are several steps small businesses can take to drive traffic to their website and expand clientele. One that can be easily utilized is a “freebie” called a lead magnet. While it’s not a quick fix, if you focus on the right lead magnet for your business it can...
What is it? The Google Guaranteed and Google Screened badge is a small green check icon with text that appears in your business profile on Google search. Why does it matter? Local Services Ads appear at the top of the page on Google Search and the local services site...
It can be difficult to describe the importance of branding for businesses. However, 93% of people say the first interaction usually decides if they will continue their relationship with a brand. That means having the right branding can make or break your business. If...
