Let’s face it, if you have run a business you need to have a website. A website is essential for any business to reach potential customers and establish an online presence. However, simply having a website is not enough to make your business stand out from the competition. Your website design should showcase your business, present you as a viable option for potential customers, and accurately represent your brand.
Here are some tips on how to create a website that stands out and attracts more visitors.
Define Your Brand Identity
Don’t let your business fail because people don’t know who you are. If you’re a new business, focus your early efforts on creating your brand identity.
Before you start creating your website, it’s crucial to define your brand identity. Your brand identity will help you to establish your business’s unique personality and stand out in a crowded market.
Your website’s design and content should reflect your brand identity and be consistent across all marketing channels. When you invest in brand awareness, you have a better chance of attracting a wider audience.
The purpose of a brand driven strategy for your website is to help people find your business, resonate with your message, grow interest in your products/services, and ultimately be more likely to purchase from you.
Have a Clear Value Proposition
A clear value proposition is essential to differentiate your business from the competition. Your website’s homepage should clearly communicate the benefits of your product or service and how it solves your customers’ problems.
Think of the method “They Ask, You Answer”. The book, written by Marcus Sheridan, focuses on how addressing potential customers’ questions and concerns can help grow your business. You can do this on the homepage of your website with a short synopsis of what you do and how that plays a role in your customer’s lifestyle.
Use visuals and catchy headlines to grab visitors’ attention and persuade them to explore your website further.
Invest in Professional Design
First impressions matter.
The design of your website is the first thing visitors notice. It’s essential to have a professional design that looks modern, clean, and easy to navigate. Invest in a professional web designer or use website builders that offer professionally designed templates that align with your brand identity.
A well-designed website gives users a positive experience. This allows visitors to find the information they need quickly and easily. This can lead to increased engagement, more time spent on your site, and ultimately, more conversions.
The user experience of a site sets a tone for the business, product, or experience. Investing in an expertly made design shows that you care about the way you appear to the world and therefore makes you and your business look more professional. This helps build trust between you, potential clients, and existing customers.
Just remember, the first thing a person does when considering a business is look up their website, making this their first impression.
Make it Mobile-Friendly
With the increase in mobile device usage, it’s crucial to have a mobile-friendly website. Your website should be responsive, meaning it adapts to different screen sizes and resolutions. A mobile-friendly website will provide a better user experience and attract more visitors to your site.
When designing your website, use a responsive design. This guarantees that your website can adapt to different screen sizes and devices. Use large fonts and buttons that are easy to read and click on a mobile device, simplifying your design.
User experience is crucial in creating a website that stands out. Your website should be easy to navigate, with clear and concise information, and a consistent design. Ensure that your website loads quickly and is accessible to people with disabilities. Providing a positive user experience will increase the likelihood of visitors staying on your website and engaging with your business.
Create Great Content
Incorporating multimedia elements, such as images, videos, and infographics, can make your website more engaging and memorable. Use visuals to break up long blocks of text, showcase your products or services, and create an emotional connection with your visitors.
Don’t just create content that looks good, but make sure it has sustenance. You want to present yourself as an expert in your field and answer questions they haven’t thought about asking yet.
Going back to “They Ask You Answer”, it’s helpful to write blog posts or make videos that live on your website. This content should answer questions potential clients might have. Use content marketing to your advantage throughout each page of your website. Make sure your content is valuable to your audience though. You want to ensure that your business is knowledgeable, authentic, relatable, and trustworthy.
A call-to-action (CTA) is a button or link that encourages visitors to take action, such as making a purchase or signing up for a newsletter. Use CTAs strategically throughout your website, including in blog posts, to guide visitors toward a specific action and make it easy for them to convert.
An impactful CTA uses clear and concise language to draw in potential clients. It should be easy to understand, so avoid using complex terms or industry jargon that your audience might not understand.
Make sure you place your CTA in a strategic location on your website. It should be visible without the need to scroll, and ideally, should be placed above the fold. Once you have a place in mind for it, get creative and make it visually appealing. You or your website designer can use eye-catching design elements such as buttons or contrasting colors to draw attention to it. Let it stand out from the rest of the page.