You’ve heard it all before, you need a website to navigate today’s business world. And so you built one or had an agency, friend, or in-house resource make one for you. Done. Unfortunately, running a small business requires a lot of time and effort so maybe your website hasn’t been a key priority as time goes on. Maintenance, modernization, and optimization may have fallen by the wayside.
Your website is the first-impression maker and the face of your digital brand. It’s crucial to ensure that it accurately reflects your business and engages your audience. So how do you know when it’s time for a website makeover?
In this article, we will cover five telltale signs that its time to consider giving your small business marketing website a revamp.
01 Nostalgia, but not in a good way.
Does your website feel like a blast from the past? Take a moment to visit your website. If it looks like it was designed when floppy disks were in vogue, it’s a clear sign that your website needs a modern makeover. Your potential customers want to see a sleek and contemporary design that aligns with the current digital trends. An outdated website not only fails to impress, but it also suggests that your business may not be up to date with the latest industry standards.
As a general rule of thumb, website interfaces and general styles completely change every 3 years. If your website is older than that, it’s time. Bonus indication* you haven’t updated your footer copyright in years.
02 Slow as Christmas
Slow website loading times are putting your business’ success at risk. In today’s fast-paced world, people want information at their fingertips within seconds. If your website takes ages to load, visitors will quickly lose interest and bounce off to your competitors. (For more insight into the impact of speed check out our series on The Impact of Speed)
Slow loading times can be caused by various factors, including outdated code, large image files, or inadequate hosting. Investing in a new website that prioritizes speed and performance will ensure your visitors stay engaged and increase the chances of conversions. Website design and development is a constantly evolving tech landscape and there are a myriad of tools available to help you maximize your website speed. It’s time to take advantage of them.
03 Mobile Mishaps
Your website isn’t mobile-friendly. Mobile devices have become an integral part of our lives, and people are increasingly browsing the internet on their smartphones and tablets. This isn’t news. If your current website isn’t optimized for mobile viewing, you’re missing out on a significant chunk of potential customers.
A mobile-friendly website is responsive, adapting seamlessly to different screen sizes and providing an enjoyable user experience across devices. A new website can help you tap into the vast mobile market and enhance your business’s online visibility. Leverage the increase in mobile usage for browsing to impress and convert your ideal customers.
04 Low Traffic, and No Leads. Where is everyone?
Are your website conversion rates disappointing (or non-existent)? Are people even visiting your website? It’s time to dig deeper into your website’s performance. A high bounce rate, low engagement, or a lack of clear calls-to-action may indicate that your current website isn’t effectively converting visitors into customers.
A new website design can focus on optimizing user experience, simplifying navigation, and strategically placing compelling calls-to-action to boost conversions and drive business growth. Websites have evolved, it’s time you do too. Don’t miss out on potential leads because your website doesn’t accurately reflect your level of service or product quality.
05 Your Competitors Are Leaving You in the Dust
When you’re competing on a small business landscape, you’re typically very aware of who your competitors are. How does your website hold up against the competition?
Take a moment to check out your competitors’ websites. Are they sleek, modern, and visually appealing? Is their website clearly outperforming yours both aesthetically and from a usability standpoint? If so, it’s time to step up your game! A stale and outdated website can make your business seem less credible and professional compared to your competitors. Research shows consumers research brands before making purchasing decisions. If a digital impression is all it takes for them to pick between you and your competitors, who will they choose?
By investing in a new website that showcases your unique selling points, features captivating content, and employs the latest design trends, you’ll position yourself as a strong contender in the market and attract more customers.
In Conclusion
Your website is an essential marketing tool for your small business. Keeping it fresh and engaging is key to staying competitive in today’s digital landscape. If your website feels outdated, has slow loading times, lacks mobile optimization, struggles with traffic and conversions, or pales in comparison to your competitors, it’s time to consider a website makeover.
By investing in a new website that aligns with current design standards, you’ll enhance your brand’s online presence, attract more customers, and pave the way for business success in the digital age.
At Glass Ivy, we specialize in custom, modern, optimized websites built with your target audience in mind. Each web project is catered to your brand vision and desired market. Let’s revamp your site ASAP.
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