Almost all small business owners and employees wear a variety of hats. When you have customers to take care of and support, products to ship, services to render, employees to manage, etc it’s easy to push marketing off as something that can be taken care of later. However, by following this small business marketing checklist and doing a little bit of work each day you can keep a steady stream of qualified customers or leads coming through your door.
We get it, not everyone has a team large enough to have someone dedicated to marketing efforts full-time. Sometimes in small business you need to do the bare minimum and cover your basics until you have the means to bring marketing talent in-house or outsource.
Here’s a sample recommended small business marketing checklist to keep things organized and on track! This weekly checklist is a great starting point for small business owners who want to start scratch the surface of marketing strategy themselves.
Monday:
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Check and respond to reviews on various sites (google, facebook, foursquare, better business bureau, etc).
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Create 3 social media posts to use throughout the week.
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Talk with sales and customer support to identify questions, problems, concerns customers are having. Add all of these to your content backlog or content bank to be addressed later.
Tuesday:
- Find 2 or 3 questions or concerns a customer has expressed in your content bank and answer them somewhere on your website.
- Make a post across social media platforms.
- Review current ad campaign performance.
- Log results.
- Check budgets and spending.
- Make adjustments where needed.
Wednesday:
- Check and respond to reviews on various sites (google, facebook, foursquare, better business bureau, etc).
- Review google alerts updates on relevant terms.
- Check trends and reports for your industry. Add new ideas, trending terms, etc to your content bank or backlog.
Thursday:
- Review website engagement and sessions to evaluate performance and areas for improvement.
- Compose an informative, knowledge based article to send to your email list detailing relevant industry tips, tricks, updates, or knowledge.
- Make a post across social media platforms.
Friday:
- Check and respond to reviews on various sites (google, facebook, foursquare, better business bureau, etc).
- Check SEO for local and keyword performance.
- Research ways to improve efforts.
- Make a post across social media platforms.
Every day:
If you don’t have automated monitoring set up on your website, double check that it’s up and running each morning. Quickly go through your critical workflows or higher traffic pages to check for issues. A long term goal needs to be getting this process automated since you can set that up for about 10 dollars a month and the tools will email you if the site goes down or becomes unresponsive. But this small business marketing checklist is a reasonable starting point until you can find time to take care of that.