You’ve heard it all before, you need a website to navigate today’s business world. And so you built one or had an agency, friend, or in-house resource make one for you. Done. Unfortunately, running a small business requires a lot of time and effort so maybe your...
Before I began writing my college thesis so I could graduate, one of my professors asked me why I wanted to be a journalist. I told her because I loved storytelling. Being able to evoke emotion in someone by telling a story makes me feel like I’m accomplishing...
In the grand scheme of things, social media is still pretty new. The first social media site was born in 1997 and social media marketing (SMM) services have skyrocketed since. If you want a full breakdown of the history of social media, check out this Hootsuite blog....
Almost every boss or manager that I’ve had has used the phrase “move the needle” at some point in their career. But what does that mean? “Move the needle” is a common phrase used in all aspects of business, but it’s gaining popularity in marketing. The...
What are PPC and Social Media Ads? If you’re a business owner looking to expand your audience and quickly attract more leads, you should consider pay-per-click (PPC) or social media advertising. Regular content on social media can still lead to traffic, but...
Graphic design is constantly evolving and adapting to new trends, technologies, and cultural changes. This year we’re expecting to see some exciting new developments and trends emerge. People are looking for something new while also hoping to feel nostalgia...
