The Glass Ivy Blog
Full of information related to emerging trends, latest news, reviews, how-to guides, and other useful information. Covers marketing, graphic design, and software development.
What Social Media Platforms Should I Be Using for SMM Services?
In the grand scheme of things, social media is still pretty new. The first social media site was born in 1997 and social media marketing (SMM) services have skyrocketed since. If you want a full breakdown of the history of social media, check out this Hootsuite blog....
Standard Podcast Volume Levels and the Role It Plays in the Listening Experience
From true crime, to lifestyle, to pop culture, podcasts have become a main form of media. Millions of people tune in regularly to listen to their favorite shows as they go about doing their day to day tasks. Podcasting has become an increasingly popular medium for...
What does ‘Move the Needle’ Mean and Why Are We Using it in Marketing?
Almost every boss or manager that I’ve had has used the phrase “move the needle” at some point in their career. But what does that mean? "Move the needle" is a common phrase used in all aspects of business, but it’s gaining popularity in marketing. The phrase is...
Is ChatGPT Taking Copywriting Jobs?
While some have worries about ChatGPT putting people out of work, in my opinion, I don’t think that’s going to happen. At least not anytime soon. It’s a great tool to have and utilize in your business, but that’s exactly what it is, a tool. The content it produces...
Meet the Owner and CEO of Glass Ivy – Alexa Williams
"We should go after our dreams and not be apologetic about it, but it's scary. Whether you want to work or not, you have to do what makes you a fuller person. You have to love yourself," - Catherine Reitman, Workin' Moms Meet businesswoman Alexa Williams, the founder...
What’s the Difference Between Social Media Ads and Pay-Per-Click Ads?
What are PPC and Social Media Ads? If you’re a business owner looking to expand your audience and quickly attract more leads, you should consider pay-per-click (PPC) or social media advertising. Regular content on social media can still lead to traffic, but...
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