If you manage a personal or business social media page, you know one thing to be true: the image specifications are seemingly always changing.

What seems like it will work as a perfect profile or cover image on your account ends up disappointing. Often times, you have to resize and crop to meet specifications and have less than ideal results. If you’re tired of low-resolution, partially covered, or pixelated images on your social media platforms we’ve got the tool guide for you.

Below is an overview of the images sizes for major social media platforms for 2023. On top of that, we have a FREE downloadable social media image guide sheet for you to keep handy year round.

Skip the reading and get your free Social Media Image Cheat Sheet.

social media image guide instagram


Instagram supports both horizontal and vertical orientation. It also supports square images with a 1:1 ratio.

This flexibility increases options for what content you can share. However, with so many options it does get a bit difficult to ensure the best visual display and consistency for your brand.

Recommended Image Sizes for Instagram: Shared Image Width of 1080 pixels and a Height of 566-1080 pixels. Profile Image of at least 320 x 320 pixels. Square ad sizes of 1080 x 1080 pixels. Stories & Reels at 1080 x 1920 pixels.

social media image guide facebook


Facebook is always changing their recommended sizes and accepted orientations for images. To make sure that your shared content will look great long-term you can keep in mind a few tips. We recommend always using the highest resolution photo available and following Facebook’s recommended file formats.

Recommended Image Sizes for Facebook: Cover photos 851 x 315 pixels, Profile Images 170 x 170 pixel minimum, Timeline Photos 1200 x 630 pixels, Event Cover Photos 1200 x 628 pixels, Ads 1080 x 1080 pixels, and Stories 1080 x 1920 pixels.

linkedin image sizes


Incorporating images into your LinkedIn posts is a proven method to increase content effectiveness. In order to get the best results for your efforts be sure you are using LinkedIn’s recommended sizes.

Recommended Image Sizes for LinkedIn Business Pages: Logo/Profile Image 300 x 300 pixels, Cover Photos 1128 x 376 pixels, Blog Post Link Image 1200 x 627 pixels, Company Logo on Ad 100 x 100 pixels, Sponsored Post Image 1200 x 627 pixels, Sponsored Carousel Images 1080 x 1080 pixels.

tiktok image sizes


Luckily, sharing content on is pretty straightforward in terms of sizing.

Recommended Image Sizes for TikTok: minimum size of 20 x 20 pixels for profile photos, 1080 x 1920 pixels for videos.

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Pinterest will generally accept a large range of sizes and aspect ratios. However,  they do have reccomended sizes to ensure your content is displayed optimally.

Recommended Image Sizes for Pinterest: Profile Photo 165 x 165 pixels, Profile Cover Photo 800 x 450 pixels, Square pins 1000 x 1000 pixels, Image Pins 1000 x 1500 pixels, Story Pins 1080 x 1920 pixels, Shopping Pins 1000 x 1500 pixels, Carousel Pins 1000 x 1000 pixels.

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Tweets with images get higher click-through rates, more likes, and more retweets. Set your content up for success with optimally sized images.

Recommended Image Sizes for Twitter: Profile Photo 400 x 400 pixels, Header Photo 1500 x 500 pixels, In-stream photos 1600 x 900 pixels, Website Card Images 800 x 418 pixels, App Card Ad Images 800 x 800 pixels, Single & Multi-Image Tweet Ads 600 x 335 pixels.

Enjoy your social image size guide for 2023! We hope you find it helpful for making the most of your visual social media content. Be sure to download our free cheat sheet that has all of this information in an easy to reference format!

Want someone to help navigate all the social media marketing nuances for you? We’ve got you covered.