What is TikTok?
TikTok is a social networking app that was created in 2016 and continued to rapidly gain in popularity. This have left some business owners wondering “Is this just another fad or should I use TikTok for my Business?”. Since the app’s launch, it has gained a massive following used in over 150 countries. Content creators and influencers are flocking to the app in order to create a wide range of videos including comedy, dancing, acting, singing, and educating. TikTok has slowly become the go-to app for product suggestions, and its top performers have sold out of products several times by stating they are “viral” in popularity. The app features a series of challenges and trends. It seems products going viral is now one of them.
What demographic does TikTok target?
In the beginning, the app was primarily used by Gen Z. Their most active users are between the ages of 10 to 29 years. However, it is not uncommon for a user over 40 to be posting often and gaining a large following.
How can TikTok benefit my business?
Social media influences roughly 70% of consumer buying decisions. Each video seems to funnel an interest and awareness of a product or brand. Millennials and Gen Z turn to mobile entertainment as a source of information, education, and awareness. Social media as a resource is trending with older generations as well. On average, adult users spend 33 minutes per day on TikTok, ranking it 2nd in daily engagement right after Facebook. Due to the massive exposure TikTok offers, many companies have found success by acquiring, retaining, and building overall brand awareness. Since the platform is much less formal, your business can relay its content and information in a natural, realistic, and holistic way. 
What makes TikTok different from other social media platforms?
TikTok offers a platform for advertisers and marketers that includes an ad manager, learning center, budget systems, and data analytics. But what makes it so beneficial is its algorithm. Unlike Instagram and Facebook, TikTok prides itself on listening to user feedback and pivoting in a positive direction for the benefit of all users.
Conclusion
Although TikTok is primarily a youthful audience, that is shifting fast. More users of different age groups are joining everyday, and TikTok for business is a vital and rapidly growing resource to consider for your business to connect with a broader audience. By utilizing TikTok, you can:
- Grow your brand or business
- Educate your target audience
- Increase website traffic
- Increase leads and potential customers
- Engage with potential customers
It is a free app that offers a large amount of growth potential quickly. If you decide to utilize the platform, you have a higher chance of generating even more publicity for your business. Want help with your social media platforms? Talk to Glass Ivy now.