Marketing Project for
SourceClub LLC
DENTAL PURCHASING REIMAGINED
Source Club engaged Glass Ivy on this marketing project in order to grow their overall visibility, improve their brand, and bring in more leads. This project is ongoing but has included website design, brand definition, ad management, social media management, and content marketing.
As a dental group purchasing organization, SourceClub focuses on getting their clients the best deals. They provide substantial savings on dental supplies and equipment. Additionally, they aim to change the way Dental Organizations and Clinics understand dental supply chain and work to bridge the information gap. With their transparency, client-focus, and time-saving strategy, SourceClub is reinventing dental purchasing.
The company offers group purchasing services, consulting, and procurement software.
%
Increase In Overall Digital Visibility
%
Click Through Rate on Social Media Ads
%
Increase In LinkedIn Followers
Inbound Qualified Leads Monthly
Branding
One of the first things we did with SourceClub was audit, refine, and expand their overall visual identity. They had a logo and basic idea in mind, but no clear direction or definition. Before we deeply engaged in the strategic portion of this marketing project, we wanted to make sure they felt like they had a solid foundation to build upon. We incorporated distinct colors, graphic design accents, image styles, typography, and custom iconography to establish a well defined, profoundly recognizable, brand. We then implemented this new brand design style into every facet of their visual marketing.
- Brand Audit
- Brand Consolidation
- Brand Definition
Website Design
Glass Ivy designed and developed a brand new website for SourceClub. It’s user-friendly, custom, mobile-optimized, and clearly highlights the services they provide. The new website features resources that continually educate clients on what SourceClub does and how they can help them be successful and save money on dental supplies, which is a major initiative of our overall marketing strategy. With a custom savings analysis calculator and pages for each specific service, the website is designed with the end-user in mind.
- WordPress
- Custom design, imagery, and copy.
- Subtle Animations
- Google Analytics Integration
- Email Subscription Integration
- JotForm Integration
- Custom Calculator Tool
- Campaign Specific Landing Pages
Sales Collateral
The marketing and sales collateral designed to fit SourceClub’s brand has been used in a variety of scenarios. Presentations, flyers, conferences, and much more. By using SourceClub’s professional experience and guidance, Glass Ivy has made numerous presentations used to educate and inform hundreds of people. Our talented in-house design team combined valuable information with custom branded designs to make the most impact in any setting.
- Pitch Decks & Presentations
- Postcards
- Flyers
- HTML Email Templates
- Other Branded Materials
Social Media Marketing
With a content bank that’s constantly updated and a best-practices schedule in place, Glass Ivy manages SourceClub’s Facebook, Instagram, and LinkedIn accounts. They receive weekly customized content ranging from graphics to web copy for each platform. We pull topics and ideas from competitor analysis, keyword research, and information gathered during our discovery phase to improve overall social visibility and engagement rates.
- Social Media Management
- Social Media Content Creation
- Custom Graphics & Copy Content
Content Marketing
Glass Ivy uses keyword research, inbound marketing best-practices, customer collaboration, and market analysis to create content that is relevant to SourceClub’s business goals and target audience. By using our tailor made content marketing strategy in all of our marketing projects, we’re able to aid in lead generation while also educating our clients’ customer base on everything they need to know.
- Blog Creation
- Research
- Keyword Analysis
- Content Creation
- Blog Management
Pay Per Click
By using pay per click advertising in this marketing project, Glass Ivy is able to target SourceClub’s specific audience to increase website traffic and overall brand awareness. We tracked and measured ad performance regularly to adjust copy, creative, keywords, and other metrics to maximize effectiveness. We saw above average click through rates.
- Ad Creation
- Ad Management
- Budget Planning
- Monitoring
- Custom Landing Page Creation
Social Media Ads
Glass Ivy has created and managed numerous campaigns for SourceClub’s social media advertising. By clearly defining their target audience by occupation, demographics, and interests, Glass Ivy is able to out perform standard ROI metrics. For each campaign we create the imagery, copy, landing page, launch the ad, and monitor and optimize for SourceClub. We also provide A/B testing on a variety of variables to get the best results.
- Facebook and Instagram Ads
- Custom Ad Creative: Images, Copy, and Videos
- Facebook Pixel Integration
- Keyword Research
- Custom Audience Creation
- Custom Landing Page Creation
- Ad Management
Branding
One of the first things we did with SourceClub was audit, refine, and expand their overall visual identity. They had a logo and basic idea in mind, but no clear direction or definition. We incorporated distinct colors, graphic design accents, image styles, typography, and custom iconography to establish a well defined, profoundly recognizable, brand. We then implemented this new brand design style into every facet of their visual marketing.
- Brand Audit
- Brand Consolidation
- Brand Definition
Website Design
Glass Ivy designed and developed a brand new website for SourceClub. It’s user-friendly, custom, mobile-optimized, and clearly highlights the services they provide. The new website features resources that continually educate clients on what SourceClub does and how they can help them be successful and save money on dental supplies, which is a major initative of our overall marketing strategy. With a custom savings analysis calculator and pages for each specific service, the website is designed with the end-user in mind.
- WordPress
- Custom design, imagery, and copy.
- Subtle Animations
- Google Analytics Integration
- Email Subscription Integration
- JotForm Integration
- Custom Calculator Tool
- Campaign Specific Landing Pages
Sales Collateral
The marketing and sales collateral designed to fits SourceClub’s brand has been used in a variety of scenarios. Presentations, flyers, conferences, and much more. By using SourceClub’s professional experience and guidance, Glass Ivy has made numerous presentations used to educate and inform hundreds of people. Our talented in-house design team combined valuable information with custom branded designs to make the most impact in any setting.
- Pitch Decks & Presentations
- Postcards
- Flyers
- HTML Email Templates
- Other Branded Materials
Social Media Marketing
With a content bank that’s constantly updated and a best-practices schedule in place, Glass Ivy manages SourceClub’s Facebook, Instagram, and LinkedIn accounts. They receive weekly customized content ranging from graphics to web copy for each platform. We pull topics and ideas from competitor analysis, keyword research, and information gathered during our discovery phase to improve overall social visiblity and engagement rates.
- Social Media Management
- Social Media Content Creation
- Custom Graphics & Copy Content
Content Marketing
Glass Ivy uses keyword research, inbound marketing best-practices, customer collaboration, and market analysis to create content that is relevant to SourceClub’s businss goals and target audience. By using our tailormade strategy, we’re able to aid in lead generation for SourceClub while also educating their customer base on everything they need to know about Dental Purchasing and GPOs.
- Blog Creation
- Research
- Keyword Analysis
- Content Creation
- Blog Management
Pay Per Click
By using pay per click advertising, Glass Ivy is able to target SourceClub’s specific audience to increase website traffic and overall brand awareness. We tracked and measured ad performance regularly to adjust copy, creative, keywords, and other metrics to maximize effectiveness. We saw above average click through rates.
- Ad Creation
- Ad Management
- Budget Planning
- Monitoring
- Custom Landing Page Creation
Social Media Ads
Glass Ivy has created and managed numerous campaigns for SourceClub’s social media advertising. By clearly defining their target audience by occupation, demographics, and interests, Glass Ivy is able to out perform standard ROI metrics. For each campaign we create the imagery, copy, landing page, launch the ad, and monitor and optimize for SourceClub. We also provide A/B testing on a variety of variables to get the best results.
- Facebook and Instagram Ads
- Custom Ad Creative: Images, Copy, and Videos
- Facebook Pixel Integration
- Keyword Research
- Custom Audience Creation
- Custom Landing Page Creation
- Ad Management
Brad Freeman
Founder & CEO | SourceClub LLC
Working with Glass Ivy has been a great experience. Their marketing process and knowledge has vastly improved our brand awareness and digital infrastructure. We’ve seen increased visibility and audience engagement since partnering with them. I would highly recommend Glass Ivy to any business looking to grow.
READY TO GROW?