Marketing Project for
SPECIAL EDUCATION AUTOMATION SOFTWARE
SEAS Education is an Arkansas-based technology company focusing on the development of application software to help special education departments and facilitators within school districts streamline processes and maintain compliance. Their program helps manage the paperwork required by the new Individuals with Disabilities in Education Act (IDEA). They are a nationwide provider.
The SEAS team is comprised of individuals with a variety of educational and professional backgrounds. This allows them to provide modern software solutions, host impactful events, and expertly perform Medicaid Reimbursement services for school districts’ special education programs.
Glass Ivy has been SEAS Education’s premiere provider for branding, sales and marketing collateral, email marketing, and website design. This partnership allows them to keep their focus on what matters the most, helping those in education.
Additionally, Glass Ivy has collaborated with SEAS to completely manage their annual conference. From initial brand definition to designing participant name badges and everything in between, Glass Ivy handles it.
Over $70k In Event Ticket Sales in 2022
Over Five Years of Working with Glass Ivy
Average Open Rate on Glass Ivy Email Campaigns
Glass Ivy has provided branding services for SEAS Education, SEAS’ Medicaid Reimbursement Division, and the SEAS Arkansas Educational Conference. Glass Ivy updated and refined the primary SEAS brand. We provided cohesive branding principles for their Medicaid division to compliment the primary brand. Most extensively, Glass Ivy has provided in depth brand development services to expertly define and design a visual identity for their annual conference that is always engaging, eye-catching, and fun!
- Brand Audit
- Brand Consolidation
- Brand Definition
- Visual Identity
While SEAS already had a primary company logo in place for their brand, Glass Ivy created a custom logo for their SEAS Medicaid Reimbursement Division. Additionally, each year before their annual conference, we design a new logo for the event. We tailor each conference logo to reflect where it was taking place, the target audience’s preferences, and the finalized brand direction for the event.
- Custom Logo for Company Division
- Multiple Logos for Annual Conference Event
Glass Ivy updated the SEAS Education website with custom imagery, updated form integrations, new copy content, and consolidated branding. We also integrated various landing pages to go into more detail about the different services and technologies they offer to school districts. The website gives users several call to action buttons to help them navigate and find exactly what they’re looking for. Secondly, each year we create a new website from scratch for their annual conference to reflect the branding for that specific year. This year (2023) we will be creating two as the conference expands.
- Updates to existing website
- Custom Annual Event Websites
- Custom Imagery
- Email Subscription Integration
- Form Integration
Over our nearly six year collaborative partnership, Glass Ivy has handled a variety of sales and marketing materials for SEAS Education and their conference. We have designed impactful collateral for both digital and print forums. This process has included custom materials for SEAS Education, SEAS Medicaid Reimbursement, SEAS Arkansas Educational Conference, and SEAS Mississippi Educational Conference. Each piece follows specific brand principles and is created with the designated target audience in mind to maximize effectiveness.
- Other Branded Material
Glass Ivy has assisted with SEAS Education’s Email marketing infrastructure. We manage their database, design templates, structure campaigns, and provide strategic oversight and expertise to Email Marketing efforts. Through our collaboration, we have achieved extremely high open and click through rates. Essentially, our success rates on these efforts are well above national averages, at times outperforming standard rates by over 200%.
- MailChimp Management
- Audience Organization
- Campaign Structure
- Graphic Design
READY TO GROW?