Example of Custom Hospitality Project
THE HOGSCALD HOTEL AND COPPERHEAD LOUNGE
This project was created by Glass Ivy to showcase our industry range and expertise. The Hogscald Hotel and Copperhead Bar & Lounge was inspired by Northwest Arkansas’ Outdoor Scenery, Local Wildlife, and Modern Charm.
A charming bed and breakfast near the lake is the perfect getaway for anyone. Hogscald is a modernly updated, cozy, and historic property on the banks of Beaver Lake. There’s no bad view and the staff can provide guests with homemade pastries, handcrafted cocktails, and meals from the best chefs in the area. The Hogscald Hotel and Copperhead Bar & Lounge expertly combines the best of a getaway to the Ozarks: classic yet modern amenities, breathtaking scenery, eclectic food and beverage offerings, great company, and charm.
When planning for the branding of the Hogscald Hotel, we were inspired by the rustic charm of the Ozarks, timelessly classic architecture and design, and plush comforters with complimentary lake views. We wanted to highlight the features of the hotel in an artistic, inviting, and timeless way.
For the Copperhead Bar & Lounge, we were inspired by Arkansas’ wildlife, rich jewel tones, warm wood accents, and craft cocktails by a fire with good company. Our goal was to create a brand that would be fun and memorable while complimenting the timeless and classic nature of the Hotel itself.
For the Hogscald Hotel, we envisioned the building and atmosphere to exude comfort, elegance, charm, and alluring architecture. There would be stone walls, steep peaks, lots of greenery, wood burning fireplaces, etc. Because of this, we wanted to have the building itself be the focus of the logo. We incorporated a custom illustration and friendly, antique typography to compliment this gorgeous facility.
The Copperhead Bar & Lounge logo is fun, yet traditional. We created a custom illustration of a copperhead wrapped around a vintage goblet. The statement made by this logo can lean towards being kitschy or regal. It would all depend on the setting and vibe. Its versatile and easily recognizable.
In any hospitality project, there is a lot of brand design, product branding, and other marketing and sales collateral that must be accounted for. From signage to pens and everything in between, its important to insure that you have a cohesive brand to set the tone for your customer base. For this project, we incorporated our designated branding principles into several unique pieces that would typically accommodate a hotel and bar. Additionally, we added a few unique touches to our branded materials.
Our goal was to showcase how Glass Ivy has the forethought to take care of the little details. Putting your best foot forward for your clients is always of the utmost importance, but it is especially relevant when you are selling an experience.
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