When you think of marketing, your mind typically drifts to basic marketing products and services such as ads, social media, billboards, and the like. While these items are the foundation for what many businesses utilize for their marketing needs there’s so much more that companies could be taking advantage of. Marketing doesn’t have to be your run of the mill standard practices that you use over and over again, update the copy for, and repeat. Marketing can be both unique and impactful while still being effective.
In walks creative marketing. Creative marketing is an idea that embodies the effectiveness and progress associated with standard marketing practices and combines that with the fun, uniqueness of creative work. This idea has been loosely defined by various bloggers, marketing professionals, and corporations. Each has different ideas regarding what constitutes creative marketing, but there is a lot of overlap. In short, by leveraging the data, analysis, and research from standard marketing and teaming up with incredible design work and out of the box solutions, you can formulate a new exciting marketing plan. Creative marketing not only has the ability to spread awareness, it can help you entice and connect with your audience in a profound way.
Creative marketing is ideal for start-ups and small businesses. For a start-up, the best way to make a splash from the very beginning is to have a custom marketing plan that is targeted towards your target audience but presents the extreme-awesomeness that you want to be known for. For example, start-ups can benefit from custom-crafted logos and branding principles that are curated based on research of your target audience. From there, a full suite of marketing tools can be artfully designed with that same passion and vibe in mind. Often times start-ups will make the mistake of taking the easy way out with quick and cheap solutions. A nice, cost-effective logo from an online generator is just that, nice and cost-effective. It certainly doesn’t hold the gumption of something that is designed with your personality and audience’s preferences in mind.
For small businesses hoping to break the mold and reach the next level of success, creative marketing can arm you with the tools and presence you need. It’s not uncommon for small business owners to get in a rut when it comes to taking their business to the next level of success. Sometimes all it takes is a fresh look, plan, and toolkit to wow your customers and catch the eye of a new set of potential clients. Additionally, if your business does not have an in-house marketing team, you can benefit from having a creative marketing firm provide you with a fresh perspective and plenty of expertise to put your company on the right track.
If you feel that creative marketing might just be the next step for your business, let us help! Creative marketing solutions are our passion. Let us show you what Glass Ivy can do for you.
