Hey there, it’s Alexa. It’s been a minute since I’ve written a blog post for Glass Ivy. Running a one-woman-shop business while also being a mom and maintaining a work-life balance is never an easy feat. However, in light of the current economic climate and businesses across the world changing how they operate I have decided it was time to freshen things up and get reacquainted with you all.
New Brand Style
The most obvious change is our new brand style. I loved our original branding. It was light, airy, delicate, and simple. Our old brand style was carefully curated and represented who Glass Ivy was at the time. We were new and trying to present ourselves as clean-cut and ultra-professional while still being fresh. Like anything in life, things evolve.
Our business model has grown with the company and adapted to match my own personal style. I like bold. I like color. I like funny. I like statement pieces. Above all, I enjoy being creative and helping my clients push themselves in their marketing to do something that checks all the “target audience boxes” while still being considered cool. Because of this, I wanted the new Glass Ivy look and feel to reflect that.
You will find lots of color, funky organic shapes, graphic patterns, and a healthy amount of quips and light hearted banter sprinkled throughout. Our new brand is fun, relatable but most importantly a reflection of my personal goal to incorporate best practices and marketing standards with creative design and copywriting.
“Alexa, make this marketing awesome!” – Our Amazon Alexa Joke (only one ever I promise)
Since Glass Ivy was founded at the beginning of 2018, we have established a comfortable work process and efficient way of handling our clients needs. A lot of this has been the discovery that I like working one on one with clients from the beginning. I don’t do it all, and Glass Ivy certainly couldn’t create the marketing masterpieces we have without utilizing outside talent when needed; however, I found that Glass Ivy needed to feel more like an extension of myself rather than a totally separate entity. Now, Glass Ivy and Alexa have complimentary professional styles, methodologies, and personality that allow a more succinct brand position and tone.
So what does this even mean?
To simplify and make this blog post ultra-professional, here’s a bulleted list:
What is new:
- Brand Style
- Business Tone
- Service Offerings
What is NOT new:
- The importance of client happiness
- Our professionalism
- Our logo (because I like it)
If you’re looking to talk to me about how Glass Ivy and your business or brand might be a good fit, reach out! I’d be happy to chat. Also, if you need a refresher too, I think I know someone that can help *wink*.