By now, it may seem like “beating a dead horse” to discuss the importance and effectiveness of a website. However, there are still many companies and solopreneurs that overlook major components and functionality that should be a core piece of your marketing website. Make your website work for you by following a few key best practices.
An effective website can be a creative tool, a digital billboard, a hard-working sales employee, or a key point of engagement with your audience as long as you leverage it right. A few of the key ingredients, aside from the basics such as a good domain name, to an effective marketing website include mobile optimization, calls-to-action, and overall appeal.
Unless you’ve been living under a rock for the past few decades, you know the importance of being able to reach your audience where they are, which is on their mobile devices. The studies and statistics vary, but they all agree that people spend a tremendous portion of their day on their phones. Additionally, most people never leave their smartphones more than a couple feet from them at any given time. Taking all of this into consideration, it is likely that the first impression you make on a potential client with your website will happen on a mobile device. Because of this, it’s super important to make sure that all of your core functionality and overall look and feel is intact on your mobile website! That’s why Glass Ivy won’t even consider a customer’s website complete until it has been mobile optimized.
A call-to-action (CTA) is essentially any item on your website that prompts visitors to engage. The most common CTAs include buttons and hyperlinks, but other items such as videos, images that have links or hover effects, and image carousels can be classified as CTAs as well. The goal of these items is to get visitors to interact with and spend time on your website. The ultimate goal of a good marketing website is to teach the general public more about you and help you start bringing potential clients through your sales funnel. The best way to make that happen is through a website that allows them to request quotes, send forms, find valuable resources, download pertinent items, and simply take the first step to becoming your next client! Because of this, you’ll want to make sure that your website has adequate calls-to-action that look nice, function well, and engage visitors.
Having a website that functions well is only half the battle. The best way to step up your website game is to look professional, reputable, trustworthy, and to exude the overall vibe that you want to company to be associated with. That’s why we find it important to have a website that functions well but looks great too! For many potential clients, your website will be the first impression of your company that someone sees. We don’t know about you, but we don’t find much value in a cookie-cutter website with zero images, no defined branding, and dated look and feel. In short, your website should be a representation of you and your company, so make sure that it looks that way. Not to mention, a well-constructed, good looking website also looks a lot more trustworthy and respectable than one that was thrown together with little detail to its appearance.
Don’t get us wrong, there are lots of things that go into an awesome website! These three items are great starting points and often overlooked ingredients when many companies build out a new marketing website. If you are looking to revamp, completely overhaul, or create a new website for your business let us know. We would love to sit down with you to review what you’ve got so far and make sure that we have a custom game plan in place to take your online presence to the next level. Contact us today to get the process started!