Whether you are starting up a brand new business venture or going through a complete rebranding, deciding on the perfect name can be a difficult task. Your business name is the first impression that all your potential clients will see and hear, so it’s important to make sure that you put your best foot forward! Here are a few of our favorite rules of thumb for narrowing down and finalizing that perfect business name.
Make it Personal
Especially if you are going out on a limb and starting up your own business, make sure that the name speaks to you. Making your business name personal doesn’t necessarily mean sticking your name on it. It does, however, mean that whatever you decide you should feel excited about. Consider your favorite locations, activities, colors, etc. to get inspired when brainstorming a business name. Even if you decide against taking a personal vibe with your business name, make sure that you are comfortable representing that name long-term.
Even if you decide on the absolute perfect name for your business entity, it’s important to make sure that you can easily use it. Part of making sure that you can utilize this ideal name is searching state websites for other businesses with the same name. If the business name is already taken, then you won’t be able to legally conduct business under that name. You should also make sure the domain name is available. A web presence is an integral part of success in the modern era, so make sure that the URL that you want to use for your business website is open to use. Other avenues to search could include social media sites, and general Google searches to verify availability.
Test It Out
Do your homework. Just because you love the name and it’s available, that doesn’t always mean that it’s the right direction. Talk to your friends and family. Better yet, talk to professionals that you respect and look up to. By getting a variety of opinion on the name, you will be able to sleep soundly knowing you made the right choice. Check for trustworthiness, memorability, and connotations of your business name idea.
Expand Upon It
Once you feel comfortable with a potential name, expand upon it with other potential branding principles. What colors and imagery might pair well with your business name? Do you want to appear casual and laid back, or refined and corporate? Start with simple directions and see if your name fits the look and feel you want to achieve. A great way to do this is to play around with mood boards that bring the vibe you want to portray into a tangible tool.
Now comes the fun part, time to brainstorm! There’s no true science behind the perfect name, so in the end, follow your gut and have fun with it. By using these guidelines you can get on the right track to set your business up for success and coming up with an awesome name!